Data protection

Data protection – Privacy Policy – S&P Unternehmerforum GmbH –

 

Protection of your privacy

1 Information about the collection of personal data

(1) Below we inform you about the collection of personal data when using our website. Personal data are all data that can be personally referred to you, eg. Name, address, e-mail address, user behavior.

(2) Responsible acc. Art. 4 para. 7 EU General Data Protection Regulation (DS-GVO) is Achim Schulz, Managing Director, S&P Unternehmerforum GmbH, Feringastr. 12 A, 85774 Unterföhring, info@sp-unternehmerforum.de (see our legal disclaimer).

(3) When you contact us by e-mail or through a contact form, the information provided by you (your e-mail address, name and telephone number) will not be indicated. The data available in this context are, we recommend that you ensure safety.

(4) If we are looking for a new provider for a few functions, we should give you an overview of how to return your data or release your data for a certain period of time. We also want the specified criteria of storage duration.

 

2 your rights

(1) You have the following rights to you concerning personal data:

– right to information,

– right to rectification or rectification,

– right to limit processing,

– right to object to the processing,

– right to data transmission capacity.

(2) You have also informed a data protection supervisory authority about the processing of your personal data.

 

3 collection of personal data when visiting our website

(1) With the mere informational usage of the website, even if you do not wish to register or inform us, we will only provide you with the data that your browser transmits to our server. If it concerns a web page, which contains the technical data of the InterNet Provider, then this is to be considered. (Legal primer is Art. 6 (1) sentence 1 (f) DS-GVO):

– IP address

– Date and time of the request

– Time difference to Greenwich Mean Time (GMT)

– Content of the requirement (concrete page)

– Access status / HTTP status code

– each transmitted amount of data

– Website from which the request comes

– Browser

– Operating system and its surface

– Language and version of the browser software.

(2) In addition, cookies are stored on your computer. Cookies are small text files that use certain information on their hard disk to activate the browser they use and set the cookie. Cookies can not run programs or transmit viruses to your computer. You done day, the internet offer is very useful and effective.

(3) Use of biscuits:

a) This website uses the following types of cookies, the scope and operation of which are explained below:

– Transient Cookies (see b)

– Persistent cookies (c).

b) Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. This thinking a so called Session-ID, with which is there any browsers of your sessions. Allow you to recognize your computer when you return to our website. The session cookies are deleted when you log out or close the browser.

c) Persistent cookies are automatically deleted after a specified period, which may differ according to Cookie. You can delete the cookies in the security settings of your browser at any time.

d) You can configure your browser setting according to your wishes. B. decline the acceptance of third-party cookies or all cookies. We point out that you can not use all features of this website.

e) We use cookies, in order to be able to identify you for subsequent visits, an account will be available to you. Otherwise, you will need to sign up for each visit.

f) The used Flash cookies are replaced by their Flash plug-in. HTML5 storage objects that are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want to process the Flash cookies, you must install a corresponding add-on, eg. Eg „Better Privacy“ for Mozilla Firefox (https://addons.mozilla.org/en/firefox/addon/betterprivacy/) or the Adobe Flash killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. In addition, we recommend that you regularly delete your cookies and the browser history manually.

 

4 Other functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you will generally need to provide other personal information that we use to provide the service and for which the aforementioned data processing principles apply.

(2) In part, we use to process your data from external service providers. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly inspected.

(3) Furthermore, we may disclose your personal data to third parties, if action participations, competitions, contracts or similar services are offered by us together with partners. For more information, please refer to your personal data or below in the description of the offer.

(4) Insofar as our service providers or partners are based in a country outside the European Economic Area (EEA), we inform you about the consequences of this circumstance in the description of the offer.

 

5 Objection or revocation against the processing of your data

(1) If you have given your consent to the processing of your data, you can revoke them at any time. Such revocation will affect the admissibility of the processing of your personal data after you have given it to us.

(2) Insofar as we base the processing of your personal data on the balance of interests, you may object to the processing. This is the case if, in particular, the processing is not required to fulfill a contract with you, which we describe in each case in the following description of the functions. In the event of such a disagreement, we ask you to explain the reasons why we should not process your personal data as we have done. In the case of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or point out to you our compelling legitimate reasons on which we continue the processing.

(3) Of course, you may object to the processing of your personal data for advertising and data analysis purposes at any time. About your advertising contradiction you can inform us under the following contact data: info@sp-unternehmerforum.de

 

6 Use of the blog features

You can post public comments in our blog, where we publish various contributions to topics related to our activities. Your comment will be posted to the post with your given username. We recommend using a pseudonym instead of your common name. The username and e-mail address are required, all other information is optional. When you leave a comment, we will continue to save your IP address. The storage is necessary for us to defend ourselves in cases of possible publication of illegal content against liability claims. We need your e-mail address to contact you if a third party objected to your comment as unlawful. Legal bases are Art. 6 para. 1 sentence 1 lit. b and f DS-GMO. Comments will not be reviewed prior to publication. We reserve the right to delete comments if they are objected to by third parties as unlawful.

 

7 Use of our webshop

(1) If you wish to order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data that we need for the processing of your order. Mandatory information necessary for the execution of the contracts is marked separately, further details are voluntary. We process the data provided by you to process your order. For this we can pass on your payment data to our house bank. The legal basis for this is Art. 6 para. 1 sentence 1 lit. b DS-GVO.

You can voluntarily create a customer account, through which we can save your data for later purchases. If you create an account under „My Account“, the data you provide will be revocable. All other data, including your user account, you can always delete in the customer area.

We may also process the information you provide to inform you of other interesting products from our portfolio or to send you e-mail with technical information.

(2) Due to commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. However, after five years, we are limiting processing, ie. H. Your data will only be used to comply with legal obligations.

(3) Personal data are collected and used by the provider only if this is permitted by law or the users consent to the data collection. As a rule, it is recognizable to users when using the service which data are stored, such as name, e-mail address and message when using the order form.

The personal data provided for the purpose of ordering goods (such as name, e-mail address, address, payment details) are used by the seller for the performance and execution of the contract. This information will be kept confidential, encrypted and will not be disclosed to third parties who are not involved in the ordering, delivery and payment process.

(4) When contacting the provider (via contact form or e-mail), the details of the user are stored in order to process the request as well as in the event that follow-up questions arise.

The provider has taken organizational, contractual and technical security measures to ensure that the provisions of data protection laws are complied with and accidental or intentional manipulation, loss, destruction or access by unauthorized persons is prevented.

(5) Data transfer to third parties: Users‘ data will only be forwarded to third parties if this is permitted by law or if a user has consented to the forwarding. This is the case, for example, if the forwarding of the data serves the fulfillment of contractual obligations towards the user and the postal address is transferred to a forwarding company after a shop order. Or if the data is requested from relevant agencies such as law enforcement agencies.

The personal data of users are in no way sold or forwarded to third parties for advertising purposes or for the purpose of creating user profiles.

 

8 Use of our portal

(1) Insofar as you wish to use our portal, you must register yourself by providing your e-mail address, a password you have chosen and your own user name. There is no common name compulsion, a pseudonymous use is possible. We use the so-called double-opt-in procedure for registration. H. Your registration is only completed if you have previously confirmed your registration via a confirmation email sent to you for this purpose by clicking on the link contained therein. If your confirmation is not received within 24 hours, your registration will be automatically deleted from our database. The specification of the aforementioned data is mandatory, all other information you can volunteer by using our portal.

When you use our portal, we store your data required for the fulfillment of the contract, including details of the payment method, until you finally delete your access. Furthermore, we will store the voluntary data provided by you for the time of your use of the portal, unless you delete it before. All information can be managed and changed in the protected customer area. The legal basis is Art. 6 para. 1 sentence 1 lit. f DS-GVO.

 

9 newsletters

(1) With your consent, you can subscribe to our newsletter, which informs you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2) To register for our newsletter, we use the so-called double opt-in procedure. This means that after you have registered, we will send you an e-mail to the e-mail address specified in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to inform you about possible misuse of your personal data.

(3) The only requirement for sending the newsletter is your e-mail address. The specification of additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. a DSGVO

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare the revocation by clicking on the link provided in each newsletter e-mail, by e-mail to service@sp-unternehmerforum.de or by sending a message to the contact details provided in the imprint.

 

10 Using Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.

(2) The IP address transmitted by Google Analytics as part of Google Analytics will not be merged with other data provided by Google.

(3) You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link. in download and install: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension „_anonymizeIp ()“. As a result, IP addresses are processed shortened, a person-relatedness can be excluded. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. With the statistics we can improve our offer and make it more interesting for you as a user. For the exceptional cases in which Personal Information is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DSGVO

(6) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use: http://www.google.com/analytics/ terms / en.html, Privacy Policy: http://www.google.com/intl/de/analytics/learn/privacy.html, and the Privacy Policy: http://www.google.com/intl/en/ policies / privacy.

 

11 Use of social media plug-ins

(1) We currently have u.a. following social media plug-ins: Facebook, Google+, Twitter, Xing, Pinterest, You Tube, LinkedIn and Instagram. We use the so-called two-click solution. In other words, when you visit our site, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in can be identified by the marking on the box above its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button.

Only if you click on the marked field and activate it, the plug-in provider receives the information that you have accessed the corresponding website of our online service. In addition, the data mentioned under § 3 of this declaration will be transmitted. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, personal data will be transmitted by you to the respective plug-in provider and stored there (with US providers in the USA). Since the plug-in provider carries out the data collection, in particular via cookies, we recommend that you delete all cookies before clicking on the greyed-out box via the security settings of your browser.

(2) We have no influence on the collected data and data processing operations, nor are we aware of the full extent of the data collection, the purpose of the processing, the storage periods. We also have no information to delete the data collected by the plug-in provider.

(3) The plug-in provider saves the data collected about you as usage profiles and uses these for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the formation of these user profiles, whereby you must contact the respective plug-in provider to exercise it. Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DSGVO.

(4) The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged into the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and z. For example, if you link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend logging out regularly after using a social network, but especially before activating the button, as this will prevent you from being assigned to your profile with the plug-in provider.

(5) For more information on the purpose and scope of the data collection and its processing by the plug-in provider, please refer to the privacy statements of these providers, which are provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

(6) +1 Google+ button

This online offering uses the Google+ social network buttons (e.g., „+1“ button) operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States („Google“). When a user views a web page of this online offering that contains such a button, the browser establishes a direct connection to Google’s servers. The content of the buttons is transmitted by Google directly to his browser and incorporated by him into the website. The provider therefore has no influence on the amount of data that Google charges with the buttons.

According to Google, no personal data is collected without a click on the button. Only for logged-in members of Google+, such data, including the IP address, collected and processed. The purpose and scope of the data collection and the further processing and use of the data by Google as well as the related rights and setting options of the users for the protection of your privacy can be taken from Google’s privacy policy to the „+1“ button: http://www.google.com /intl/en/+/policy/+1button.html and the FAQ: http://bit.ly/r3Qmer. If a user is a Google+ member and does not want Google to collect data about him through this website and associate it with your member data stored on Google, the user must log out of Google Plus and their Google cookies within the browser before visiting this website Clear.

(7) Use of the Twitter buttons

This online offer uses the Twitter service buttons. These buttons (e.g., „Tweet“ or „Follow“) are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

When a user calls up a web page of this web site containing such a button, its browser establishes a direct connection to the servers of Twitter. The content of the Twitter buttons is transmitted by Twitter directly to the user’s browser. The provider therefore has no influence on the extent of the data that Twitter collects with the help of this plugin and informs users according to their level of knowledge. After this, only the IP address of the user, the URL of the respective website when the button is received, but not used for purposes other than the display of the button. Further information can be found in the privacy policy of Twitter at http://twitter.com/privacy.

(8) Use of the Pinterest buttons

This offer uses the „Pin It“ buttons of the Pinterest service, http://pinterest.com. With the help of the buttons it is possible for the users to share the articles of the supplier on their „Pinterest boards“.

When a user visits a web page that contains a „pin it“ button, his browser establishes a direct connection to the servers of Pinterest. The content of the „Pin It“ button is transmitted by Pinterest directly to the user’s browser. The provider therefore has no influence on the amount of data that Pinterest collects with the help of the „Pin It“ button and informs the users according to their level of knowledge. After this, only the IP address of the user as well as the URL of the respective website are transmitted, but only used for the purpose of displaying the „Pin It“ button and for sharing the content. Further information can be found in the privacy policy of Pinterest at http://pinterest.com/about/privacy/.

(9) Addresses of the respective plug-in providers and URL with their privacy notices

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; For more information about data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http: //www.facebook .com / about / privacy / your-info # everyoneinfo. Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

b) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework. This contact information also applies to You Tube.

c) Twitter, Inc., 1355 Market St., Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

d) Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; http://www.xing.com/privacy.

f) LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; http://www.linkedin.com/legal/privacy-policy. LinkedIn has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

g) Flattr Network Ltd. located in 2nd Floor, White bear yard 114A, Clerkenwell Road, London, Middlesex, England, EC1R 5DF, United Kingdom; https: // flattr. com / privacy.

h) Instagram LLC, Represented by Kevin Systrom and Mike Krieger, 1601 Willow Rd Menlo Park CA 94025, United States. The data controller for the information is Facebook Ireland. This company can be contacted by mail: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland

g) Pinterest Inc., 651 Brannan St., San Francisco, CA 94103, USA. Non-US residents should contact Pinterest Europe Ltd. Data Controller, an Irish company registered in Dublin at the following address: Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

 

12 AddThis bookmarking

(1) Our websites also contain AddThis plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins allow us to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DSGVO

(2) Through these plug-ins, your Internet browser establishes a direct connection to the AddThis servers and, if necessary, the selected social network or bookmarking service. The recipients receive the information that you have accessed the corresponding website of our online service and the data mentioned in § 3 of this statement. This information is processed on AddThis servers in the United States.

If you send content on our website to social networks or bookmarking services, a link can be made between visiting our website and your user profile on the appropriate network. We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, the retention periods. We also have no information to delete the data collected by the plug-in provider.

(3) The plug-in provider stores these data as usage profiles and uses them for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have the right to object to the formation of these user profiles, whereby you must comply with the respective plug-in provider in order to exercise this.

(4) If you do not wish to participate in this process, you may object to data collection and storage at any time by setting an opt-out cookie with future effect: http://www.addthis.com/privacy/opt-out , Alternatively, you can set your browser to prevent a cookie from being set.

(5) Further information on the purpose and scope of the data collection and its processing by the plug-in provider, as well as further information on your rights and options for privacy can be found at AddThis LLC, 1595 Spring Hill Road, Sweet 300, Vienna , VA 22182, USA, www.addthis.com/privacy.

 

13 Inclusion of YouTube videos

(1) We have included YouTube videos in our online offering, which are stored on http://www.YouTube.com and are directly playable from our website.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account. If you do not wish to associate with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and / or custom design of its website. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have a right to object to the creation of these User Profiles, and you must be directed to YouTube to use them.

(3) Further information on the purpose and extent of the data collection and its processing by YouTube can be found in the Privacy Policy. You’ll also get more information about your rights and privacy settings here: https://www.google.com/intl/en/policies/privacy. Google also processes your personal information in the US and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

 

14 Integration of Google Maps

(1) On this website we use the offer of Google Maps. This allows us to show you interactive maps directly in the website and allow you to conveniently use the map feature.

(2) By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have a right of objection to the formation of these user profiles, and you must comply with this to Google.

Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the provider’s privacy policy. You can also find more information about your rights and privacy settings here: http://www.google.com/intl/en/policies/privacy. Google also processes your personal information in the United States and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

 

15 Using Google AdSense

(1) This website uses the online advertising service Google AdSense, which allows you to present advertising tailored to your interests. We are interested in showing you advertisements that may be of interest to you in order to make our website more interesting to you. It collects statistical information about you, which is processed by our advertising partners. These ads can be seen by the „Google ads“ reference in the ad.

(2) By visiting our website Google receives the information that you have accessed our website. Google uses a web beacon to set a cookie on your computer. The data mentioned in § 3 of this declaration will be transmitted. We have no influence on the collected data, nor are we aware of the full extent of the data collection and the duration of storage. Your data will be transmitted to the USA and evaluated there. If you are logged in with your Google account, your data can be assigned directly to it. If you do not want to associate with your Google profile, you’ll need to log out. It is possible that these data may be shared with Google’s contractors to third parties and government agencies. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f DSGVO. [EITHER: This site does not serve third-party ads through Google AdSense.] [OR: This site has also enabled third-party Google AdSense ads. The above data may be transferred to these third parties (named at https://support.google.com/dfp_sb/answer/94149).]

(3) You can prevent the installation of Google AdSense cookies in various ways: a) by setting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third party advertisements; b) by deactivating interest-based ads on Google via the link http://www.google.com/ads/preferences, which will be deleted if you delete your cookies; c) by deactivating the interest-based advertisements of the providers that are part of the „About Ads“ self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

(4) For more information on the purpose and scope of the data collection and processing, and for further information on your rights and privacy preferences, please contact: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Privacy Policy for Advertising: http://www.google.com/intl/en/policies/technologies/ads. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

 

16 Using Google Adwords Conversion

(1) We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.

(2) These advertising materials are supplied by Google via so-called „ad servers“. To do this, we use ad server cookies, which measure certain performance metrics such as ads or user clicks. If you access our website through a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically use the unique cookie ID, number of ad impressions per placement (Frequency), last impression (relevant to post-view conversions), and opt-out information (mark that the user does not) as analysis values more would like to be addressed) saved.

(3) These cookies allow Google to recognize your Internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies can not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we can not identify the users on the basis of this information.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and the further use of the data, which are raised by the employment of this tool by Google and inform you therefore according to our knowledge level: By the incorporation of AdWords conversion Google receives the information that you the appropriate part of our Internet appearance or click on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

(5) You can prevent participation in this tracking process in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third party advertisements; b) by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain „www.googleadservices.com“, https://www.google.com/settings/ads, this setting be deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers that are part of the „About Ads“ self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

(6) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f DS-GMO. For more information about privacy at Google, see http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats.html. Alternatively, you can visit the Network Advertising Initiative (NAI) web site at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

 

17 Remarketing

In addition to Adwords Conversion, we use the Google Remarketing application. This is a process by which we would like to address you again. This application allows you to see our ads after visiting our website as you continue to use the Internet. This is done by means of cookies stored in your browser, through which your usage behavior when visiting various websites is recorded and evaluated by Google. This is how Google determines your previous visit to our website. A combination of the data collected during the remarketing with your personal data, which may be stored by Google, does not occur according to Google. In particular, according to Google, pseudonymization is used in remarketing.

 

18 DoubleClick by Google

(1) This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are running in which browser and can prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to track conversions related to ad requests. For example, if a user sees a DoubleClick ad and later goes to the advertiser’s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and further use of the data collected by the use of this tool by Google and therefore inform you to the best of our knowledge: By including DoubleClick, Google receives the information that you access the corresponding part of our website or clicked an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

(3) You can prevent participation in this tracking process in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third party advertisements; b) by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain „www.googleadservices.com“, https://www.google.com/settings/ads, this setting is deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers that are part of the „About Ads“ self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f DSGVO. To learn more about DoubleClick by Google, visit https://www.google.com/doubleclick and http://support.google.com/adsense/answer/2839090, and Google’s privacy policy in general: https: // www. google. com / intl / en / policies / privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) web site at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

 

19 Facebook Custom Audiences

(1) The Website also uses the remarketing feature „Custom Audiences“ of Facebook Inc. („Facebook“). This allows users of the website to be shown interest-based advertisements („Facebook Ads“) as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our website more interesting to you.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no control over the extent and the further use of the data, which are raised by the use of this tool by Facebook and inform you therefore according to our knowledge level: By the integration of Facebook Custom Audiences Facebook receives the information that you have the appropriate website of our Have visited the website, or have clicked on a message from us. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will find out and store your IP address and other identifying features.

(3) Disabling the „Facebook Custom Audiences“ feature is available to [here and] for logged-in users at https://www.facebook.com/settings/?tab=ads#_.

(4) The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f DSGVO. For more information about data processing through Facebook, please visit https://www.facebook.com/about/privacy.

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